Language and cultural diffusion in intercultural communication: the positive and negative aspects

  • Viktor Zavhorodnii Sumy State University
Keywords: cultural diffusion, language diffusion, intercultural interference, coordinate bilingualism, subordinate bilingualism


This article deals with the questions of interpenetration of linguistic and cultural elements as a result of intercultural interaction. The content of the concept “cultural diffusion” is revealed in the cultural and linguocultural levels; its positive and negative aspects are characterized. The intercultural interference phenomena are analyzed on the lexical and discursive levels. The phenomena of linguistic integration in relation to coordinate bilingualism and interference in relation to subordinate bilingualism are illustrated.
Furthermore, the phenomenon of diffusion is considered from the perspective of language innovations. The role of diffusion in the language contamination during the interference stage is shown. Much attention is paid to the issues of formation and preservation of original Ukrainian culture, as well as to prospects for the development of the linguistic environment of Ukraine. The prospects of compulsory continuous and successive learning and teaching English in Ukraine in accordance with international standards are explored in connection with its rapid dissemination and use as a lingua franca. As a result, the task of forming a personality, capable of acting as a mediator of cultures, while remaining subject to native culture, is set.


Download data is not yet available.


1. Грушевицкая Т. Г., Попков В. Д., Садохин А. Л. Основы межкультурной коммуника-ции / Т. Г. Грушевицкая, В. Д. Попков, А. Л. Садохин. – М. : ЮНИТИ-ДАНА, 2003. – 352 с.
2. Куликова Л. В. Коммуникативный стиль в межкультурном общении / Л. В. Куликова. – М. : Флинта-Наука, 2009. – 288 с.
3. Лихачев Д. С. Письма о добром и прекрасном / под ред. Г. А. Дубровского / Д. С. Лихачев. – 2-е изд. – М. : Детская литература, 1988. –238 с.
4. Махкамова Г. Т. Концепция формирования межкультурной компетенции у студентов факультетов английского языка / Г. Т. Махкамова. – Ташкент : Фан, 2010. – 207 с.
5. Тер-Минасова С. Г. Война и мир языков и культур / С. Г. Тер-Минасова. – М. : Сло-во/Slovo, 2008. – 334 с.
6. Фрумкина Р. М. Психолингвистика : учебное пособие / Р. М. Фрумкина. – 3-е изд. – М. : Академия, 2007. – 320 с.
7. Hasman M. A. The Role of English in the 21 Century // English Teaching Forum. – 2000. – Vol. 38. – January. – № 1. – P. 2–5.
8. Haviland W. A. Cultural Anthropology /W. A. Haviland. – 9-th ed. – USA, Orlando : Harcourt Btace College Publishers, 1999. – 513 с.
9. Savignon S. J. Communicative Curriculum Design for the 21stCentury // English Teaching Forum. – 2002. – № 1. – P. 2–7.
10. Kramsch C. Language and Culture / C. Kramsch. – Hong Kong : OUP, 2001.
How to Cite
Zavhorodnii, V. (2018) “Language and cultural diffusion in intercultural communication: the positive and negative aspects”, Worldview – Philosophy – Religion, 13, pp. 66-74. doi: