Reflective self as an antidote to excessive consumption and the role of religion In its formation
The author of the article states since consumers learn their preferences as they make realistic decisions, the challenges of decision making process activate thinking and cognitive function, which can lead to development of analytical skills and self reflection. The author suggests that since there is a correlation between the concept of Self and consumer behavior, one of the ways to reduce consumption is to modify the concept of Self. There is also a correlation between the dominant role of socially conditioned Self and increased consumption.
The author introduces and suggests to use the concept “Reflective Self” which can act as an antidote to consumerism. Religious transformation can reduce consumption by directly modifying the concept of Self and reducing the dominance of the socially conditioned personality. Reflective Self can also be an integral part of Self concept modification, including the processes of religious transformations of the concept of Self.
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